Record year for The Whitsundays as domestic visitors surge 179% on 2019 levels

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Australia’s domestic tourism growth continues to drive enterprise for native operators with The Whitsundays reporting its largest year of domestic visitation in 2022.  

Nationwide Customer Survey (NVS) knowledge launched in December confirmed a file 923,000 domestic visitors, who spent $1.5 billion {dollars} in The Whitsundays, a rise of 179% on 2019 knowledge.

Queenslanders made up nearly all of the visitors (69%) however interstate travellers additionally reached new information up 18.9% on 2019 figures to 274,000.

“Choose domestic markets have at all times identified in regards to the attraction of The Whitsundays, however the progress we’re seeing in domestic visitation reveals that extra of Australia is now acquainted and assured about this distinctive vacation expertise,” mentioned Tourism Whitsundays Chief Govt Officer, Rick Hamilton.

“It’s encouraging to see extra of Australia discovering and experiencing The Whitsundays as a result of we will compete with wherever on the planet for the vary of experiences, distinctive points of interest and site.

The Whitsundays is closely reliant on tourism with 1 in 3 jobs within the area straight associated to tourism, and 40% of all visitation to the Nice Barrier Reef departing from the world.

“These outcomes as soon as once more underline the numerous contribution tourism makes right here,” Hamilton mentioned.

“As a area we rely on tourism for 1 in 3 jobs. Now we have world-class operators, lodging choices and companies all working to ship excellent holidays to vacationers in The Whitsundays, no matter their price range.”

Tourism Whitsundays Chair, Julie Telford, mentioned size of stays have additionally elevated with visitors staying a mean of 5.2 nights.

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“There’s a lot to do and luxuriate in in The Whitsundays that each minute of that point could be booked onto a unique expertise,” she mentioned.

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