Ascott names Serena Lim as Chief Growth Officer

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The Ascott Limited has actually selected friendliness market expert Serena Lim as Chief Growth Officer, leading its international service advancement group.

Coverage to Ascott’s Chief Exec Officer, Kevin Goh, Lim will certainly be in charge of taking care of the business’s growth in monitoring and also franchise business agreements worldwide, omitting China.

“Serena joins us with over twenty years of market experience, and also her riches of understanding and also experience in developing lasting proprietor relationships is crucial for us as we look for brand-new possibilities to prolong our geographical reach throughout crucial growth markets,” Goh stated.

” With her thorough know-how in structure and also leading big advancement groups in international friendliness teams and also her track-record in supplying substantial outcomes, I am positive that under her management, we will certainly expand business to brand-new elevations of success as we proceed the quick growth of our residential property profile throughout all brand names over the following couple of years.”

In her newest function, Lim led IHG’s advancement method as Vice Head Of State, Growth, Southeast Asia and also Korea at IHG, and also executed efforts to straighten society with method and also procedures. Before that she dealt with Marriott International as Regional Vice Head Of State of Growth for Southeast Asia, and also she formerly dealt with Starwood Hotels and also Resorts previously in her profession, leading the business’s growth throughout Southeast Asia.

Lim stated she eagerly anticipates playing a vital function in the business’s following phase of growth.

” The pandemic has actually because caused a change in the demands and also assumptions from property proprietors and also our top priority currently is to grow our interaction with existing proprietors whilst going after included possibilities to develop brand-new proprietor relationships,” she stated.

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“Ascott’s profile of international brand names such as Ascott, Citadines, Somerset, lyf and also Oakwood provides well to the progressing assumptions of visitors throughout both the brief and also lengthy remain markets. In maintaining to the core staminas of each brand name covering our varied lodging choices consisting of resorts, serviced homes and also co-living, we have actually had the ability to work out versatility in our offerings so as to optimize returns based upon market need.

” With a durable service design backed by years of self-displined growth Ascott has actually developed via functional quality, the capacity to drive costs ranked service and also outshine the marketplace though our durable circulation systems will certainly place us in a very affordable placement that will inevitably provide the worth that our proprietors look for.”

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